Celebrating 10 Years of Innovation with Veleno 2.1 RGB, Sparta RGB & Battlebunk XL RGB
X Rocker™, the global leader in gaming furniture, has officially entered a bold new chapter. Marking a decade of innovation, the brand has unveiled a striking new identity — complete with refreshed logo, dynamic iconography, and two new mascots, Neo and Melody — designed to reflect its evolution from audio-first chairs to full-spectrum gaming environments.
The rebrand, revealed in a cinematic brand film, celebrates X Rocker’s transformation under CEO Gary Shaw, spotlighting its rise as a powerhouse in immersive gaming furniture. To mark the occasion, X Rocker is launching three standout products that embody its new design direction and lifestyle-driven ethos.
🎧 Veleno 2.1 RGB Gaming Chair – £169.99 (Smyths)
Built for eSports and everyday play, the Veleno 2.1 RGB puts gamers at the centre of the action.
- Neo Motion™ App-Controlled RGB Lighting for infinite customisation
- Integrated 2.1 Audio System with twin headrest speakers and subwoofer
- Ergonomic Foam Padding for long-session comfort
- Universal 3.5mm Compatibility with PlayStation®, Xbox®, Nintendo®, and PC
Compact, stylish, and performance-packed — it’s a throne for serious players.
🪑 Sparta RGB Gaming Chair – £220 (Argos)
Designed for both gaming and productivity, the Sparta RGB delivers premium comfort and control.
- Hybrid Plush Padding with height-adjustable headrest
- 4D Motion Armrests & Tilt-Lock Base for full ergonomic support
- Neo Motion Sync RGB Lighting with 200+ modes, including sound-reactive effects
- Durable Faux Leather Finish and smooth castor wheels
Whether you're grinding through a campaign or working from home, Sparta adapts to your needs.
🛏️ Battlebunk XL RGB Gaming Bed – £599 (Launching Late 2025)
More than a bed — it’s a full gaming command centre.
- High Sleeper Design with sturdy metal frame and slatted base
- Underbed Full-Width Desk for multi-monitor setups and gear storage
- Neo Motion Sync RGB Lighting with 200+ effects and sound-reactive modes
- Space-Saving Footprint sized for a UK single mattress
Perfect for gamers of all ages looking to maximise space without sacrificing style.
🔄 Dual Appeal, Future Vision
X Rocker’s new identity bridges generations — with playful mascots and vibrant branding for younger gamers, and sleek, high-performance aesthetics for adults. Looking ahead, the brand will expand into premium territory with the launch of Apex, powered by X Rocker, in 2026.
With updated packaging, digital assets, and retail displays rolling out now, X Rocker invites gamers to experience its next evolution — from single-seat setups to fully immersive gaming lifestyles.
Explore the full range and rebrand at X Rocker’s official site.
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